THE EDIFICE BLOG

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Service Department Marketing

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Skip Soucie

Making Money or Making Excuses?

       For the 40 years that I have been in the car business, dealers have complained about the...

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Hale Soucie

Boost Your Service Profits by Promoting Your Service Department

It goes without saying that most auto dealerships focus on selling cars. But did you know that the...

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Hale Soucie

Tune Up Your Service Center Marketing

Tune up your service center to guarantee ongoing customer satisfaction.

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Skip Soucie

7 Tips To Fill Your Dealership's Service Lane

The service department is an unsung hero of the dealership. It's one of the most profitable areas...

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Hale Soucie

How To Grow Your Service Department's Conquest Customer Base

How many people in your local market drive your brand? How many of those local same brand owners...

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Hale Soucie

Selling Cars From Your Dealership's Service Lane

Last week on the blog we discussed selling from the service lane as a way to increase your...

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Hale Soucie

Quick Tips To Increase Your Service Lane Convenience

We have written in the past about how convenience trumps all to consumers. So here are two quick...

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