5 Easy Ways Auto Dealerships Should Use Google My Business
Google My Business is a necessity in the auto industry. We previously covered how important your...
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THE EDIFICE BLOG
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Part One: What is Ghost and Crawler Spam?
To view Part Two: Setting Up Views and Blocking Ghost Spam click here.
Anyone who runs a website...
Why Business Listings Are Crucial To Your Dealership
Consumer perception and trust are major factors in the buyer's journey and purchase decision. Since...
Google Maps Advertising Drives More Shoppers to Dealers
Dealers are already aware of the importance of advertising on Facebook and Instagram and for a good...
Analyzing Your Google Analytics Traffic: Direct/None
Google Analytics is an invaluable source for car dealers as it provides a lot of data and...
Optimizing Your Google My Business Listing For Better Traffic
Two weeks ago we did a blog post on the importance of managing your online reviews such as ones on...
What Is Data Attribution?
So, you have decided to try and give your dealership a leg up on local competition by implementing ...
Attribution And Conversion: How Dealerships Should View Both
Are You Focusing Too Much On Attribution and Conversion?
The way that people buy cars today has...
Is SEM Your Dealership's Only Online Marketing Strategy?
SEM is important as a component of a digital strategy, but should not be the entire strategy.
Contextual Targeting vs. Behavioral Targeting: What You Need To Know
Contextual targeting and behavioral targeting are not one and the same. Learn why they are...