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Google Analytics

Skip Soucie

Why Business Listings Are Crucial To Your Dealership

Consumer perception and trust are major factors in the buyer's journey and purchase decision. ...

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Skip Soucie

5 Easy Ways Auto Dealerships Should Use Google My Business

Google My Business is a necessity in the auto industry. We previously covered how important your...

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Hale Soucie

Google Maps Advertising Drives More Shoppers to Dealers

Dealers are already aware of the importance of advertising on Facebook and Instagram and for a...

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Hale Soucie

Analyzing Your Google Analytics Traffic: Direct/None

Google Analytics is an invaluable source for car dealers as it provides a lot of data and...

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Hale Soucie

Optimizing Your Google My Business Listing For Better Traffic

Two weeks ago we did a blog post on the importance of managing your online reviews such as ones...

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Hale Soucie

What Is Data Attribution?

So, you have decided to try and give your dealership a leg up on local competition by...

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Will Young

Attribution And Conversion: How Dealerships Should View Both

Are You Focusing Too Much On Attribution and Conversion?

The way that people buy cars today has...

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Will Young

Is SEM Your Dealership's Only Online Marketing Strategy?

SEM is important as a component of a digital strategy, but should not be the entire strategy.

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Will Young

Contextual Targeting vs. Behavioral Targeting: What You Need To Know

Contextual targeting and behavioral targeting are not one and the same. Learn why they are...

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Hale Soucie

Part Five: Annotating Your Google Analytics Data

Welcome to Edifice Automotive’s final week in our series on Google Analytics. Throughout this...

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