Coaching Your Sales Team
According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17%...
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THE EDIFICE BLOG
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A Very Merry Christmas From Our Family To Yours
For most, the Christmas holidays are an opportunity to pause for a moment and focus on the things...
Black Friday and What it Means for Dealers
Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer...
Are TV and Radio Still Enough for Car Dealers?
When I talk to car dealers about their digital marketing strategy, a lot of times I hear something...
Facebook Remains Dominant Force for Automotive Marketing
Despite a rocky year with questions in how it handles its data and customer privacy, the Social...
Convenience: A Strategy for Higher Profits Part 2
Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the...