770-277-6555

THE EDIFICE BLOG

Posts about

Car Sales Best Practices

Skip Soucie

How To Increase Leads During And After COVID-19

Regardless of how we all feel about COVID, it's become a massive part of our society in this...

Read more
Skip Soucie

Keep Calm And Sell More Cars

Let's face it - these past few months have been hectic to say the least. However, regardless of...

Read more
Skip Soucie

Long Term Loans vs. Short Term Loans: Which Should You Focus On?

What do you think makes your dealership more money on financing options for your customers - low...

Read more
Skip Soucie

What Can Your Dealership Learn From Car Buyers?

Buyers often provide valuable insights that can help dealers sell better. Listening to and...

Read more
Image of Hale Soucie
Hale Soucie

Selling Cars From Your Dealership's Service Lane

Last week on the blog we discussed selling from the service lane as a way to increase your...

Read more
Image of Hale Soucie
Hale Soucie

Car Buyers Say Brand And Price Are NOT The Most Important Thing

Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and...

Read more
Image of Hale Soucie
Hale Soucie

How To Be A Salesperson Instead Of An Order-Taker

A shopper comes into your dealership. They ask one of your sales people the price on a model,...

Read more
Image of Hale Soucie
Hale Soucie

How To Offer Coupons And Not Lose Money

In a previous blog post we discussed Convenience as a Pricing Strategy. In that post we talked...

Read more
Image of Hale Soucie
Hale Soucie

Customers Want To Feel Like They Are 'Buying', Not Being 'Sold'

You are a successful dealership. You've sold tens of thousands of cars. But, how many have you...

Read more
Image of Hale Soucie
Hale Soucie

Convenience: The Best Strategy For Higher Dealership Profits

Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of...

Read more