How To Increase Leads During And After COVID-19
Regardless of how we all feel about COVID, it's become a massive part of our society in this...
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Car Sales Best Practices
Keep Calm And Sell More Cars
Let's face it - these past few months have been hectic to say the least. However, regardless of...
Long Term Loans vs. Short Term Loans: Which Should You Focus On?
What do you think makes your dealership more money on financing options for your customers - low...
What Can Your Dealership Learn From Car Buyers?
Buyers often provide valuable insights that can help dealers sell better. Listening to and...
Selling Cars From Your Dealership's Service Lane
Last week on the blog we discussed selling from the service lane as a way to increase your...
Car Buyers Say Brand And Price Are NOT The Most Important Thing
Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and...
How To Be A Salesperson Instead Of An Order-Taker
A shopper comes into your dealership. They ask one of your sales people the price on a model,...
How To Offer Coupons And Not Lose Money
In a previous blog post we discussed Convenience as a Pricing Strategy. In that post we talked...
Customers Want To Feel Like They Are 'Buying', Not Being 'Sold'
You are a successful dealership. You've sold tens of thousands of cars. But, how many have you...
Convenience: The Best Strategy For Higher Dealership Profits
Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of...