THE EDIFICE BLOG

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car dealership

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Hale Soucie

Coaching Your Sales Team

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17%...

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Hale Soucie

Black Friday and What it Means for Dealers

Black Friday.Typically regarded as the first day of the Christmas shopping season, stores offer...

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Hale Soucie

Are TV and Radio Still Enough for Car Dealers?

When I talk to car dealers about their digital marketing strategy, a lot of times I hear something...

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Hale Soucie

Facebook Remains Dominant Force for Automotive Marketing

Despite a rocky year with questions in how it handles its data and customer privacy, the Social...

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Hale Soucie

Convenience: A Strategy for Higher Profits Part 2

Picking up on our discussion of convenience as a pricing strategy let’s examine the results of the...

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