Analyzing Your Google Analytics Traffic: Direct/None
Google Analytics is an invaluable source for car dealers as it provides a lot of data and...
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THE EDIFICE BLOG
Convenience: A Strategy for Higher Dealership Profits
Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of...
Facebook Remains Dominant Force for Automotive Marketing
Despite a rocky year with questions in how it handles its data and customer privacy, the Social...
How To Be A Salesperson Instead Of An Order-Taker
A shopper comes into your dealership. They ask one of your sales people the price on a model, the...
Knowledge Is Power: Knowing Your Competition
“If you know the enemy and know yourself, you need not fear the result of a hundred battles."
-Sun...
How To Offer Coupons And Not Lose Money
In a previous blog post we discussed Convenience as a Pricing Strategy. In that post we talked...
Pricing Psychology: A Look In The Mind of Shoppers
Today I want to try and give a little food for thought about your pricing and sales strategy by...
Customers Want To Feel Like They Are 'Buying', Not Being 'Sold'
You are a successful dealership. You've sold tens of thousands of cars. But, how many have you...
Optimizing Your Google My Business Listing For Better Traffic
Two weeks ago we did a blog post on the importance of managing your online reviews such as ones on...
The Law of Marketing and Maximizing ROI
The Law of Marketing: Repeated exposure to the right people yields results.
This hasn't changed....