THE EDIFICE BLOG

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Hale Soucie

Analyzing Your Google Analytics Traffic: Direct/None

Google Analytics is an invaluable source for car dealers as it provides a lot of data and...

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Hale Soucie

Convenience: A Strategy for Higher Dealership Profits

Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of...

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Hale Soucie

Facebook Remains Dominant Force for Automotive Marketing

Despite a rocky year with questions in how it handles its data and customer privacy, the Social...

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Hale Soucie

How To Be A Salesperson Instead Of An Order-Taker

A shopper comes into your dealership. They ask one of your sales people the price on a model, the...

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Hale Soucie

Knowledge Is Power: Knowing Your Competition

“If you know the enemy and know yourself, you need not fear the result of a hundred battles."

-Sun...

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Hale Soucie

How To Offer Coupons And Not Lose Money

In a previous blog post we discussed Convenience as a Pricing Strategy. In that post we talked...

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Hale Soucie

Pricing Psychology: A Look In The Mind of Shoppers

Today I want to try and give a little food for thought about your pricing and sales strategy by...

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Hale Soucie

Customers Want To Feel Like They Are 'Buying', Not Being 'Sold'

You are a successful dealership. You've sold tens of thousands of cars. But, how many have you...

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Hale Soucie

Optimizing Your Google My Business Listing For Better Traffic

Two weeks ago we did a blog post on the importance of managing your online reviews such as ones on...

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Hale Soucie

The Law of Marketing and Maximizing ROI

The Law of Marketing: Repeated exposure to the right people yields results.

This hasn't changed....

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