Should Your Service Department Service Other OEM's?
To edge out the competition and to increase revenue, more and more service departments are choosing...
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THE EDIFICE BLOG
Car Buyers Report Lowest Satisfaction With Long Purchase Process
Negotiation time and the time to complete purchase remains the number one complaint of car shoppers.
The Benefits & Dangers of Third-Party Car Shopping Sites
Over the last several years, third-party sites like CarGurus, Cars.com, and TrueCars have become a...
How Hard Is It For Dealers To Influence Car Buyers?
According to a recent study, shoppers are spending less time in the market for a car than in...
Black Friday and What it Means for Dealers
Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer...
How Many Shoppers Do You Talk to Each Week?
People buy from people. Everyone in automotive retail will agree that it is impossible to sell a...
Are TV and Radio Still Enough for Car Dealers?
When I talk to car dealers about their digital marketing strategy, a lot of times I hear something...
Car Buyers Say Brand And Price Are NOT The Most Important Thing
Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances...
3 Tips When Selecting A Marketing Agency For Your Dealership
So, you’ve decided you want to step up your digital marketing game and bring in some outside help...
Behavioral Targeting vs. Contextual Targeting: Which Is Better?
As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it...