THE EDIFICE BLOG

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Hale Soucie

Should Your Service Department Service Other OEM's?

To edge out the competition and to increase revenue, more and more service departments are choosing...

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Hale Soucie

Car Buyers Report Lowest Satisfaction With Long Purchase Process

Negotiation time and the time to complete purchase remains the number one complaint of car shoppers.

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Hale Soucie

The Benefits & Dangers of Third-Party Car Shopping Sites

Over the last several years, third-party sites like CarGurus, Cars.com, and TrueCars have become a...

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Hale Soucie

How Hard Is It For Dealers To Influence Car Buyers?

According to a recent study, shoppers are spending less time in the market for a car than in...

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Hale Soucie

Black Friday and What it Means for Dealers

Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer...

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Hale Soucie

How Many Shoppers Do You Talk to Each Week?

People buy from people. Everyone in automotive retail will agree that it is impossible to sell a...

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Hale Soucie

Are TV and Radio Still Enough for Car Dealers?

When I talk to car dealers about their digital marketing strategy, a lot of times I hear something...

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Hale Soucie

Car Buyers Say Brand And Price Are NOT The Most Important Thing

Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and chances...

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Hale Soucie

3 Tips When Selecting A Marketing Agency For Your Dealership

So, you’ve decided you want to step up your digital marketing game and bring in some outside help...

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Hale Soucie

Behavioral Targeting vs. Contextual Targeting: Which Is Better?

As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when it...

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