THE EDIFICE BLOG

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Hale Soucie

Selling Cars From Your Dealership's Service Lane

Last week on the blog we discussed selling from the service lane as a way to increase your...

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Hale Soucie

Quick Tips To Increase Your Service Lane Convenience

We have written in the past about how convenience trumps all to consumers. So here are two quick...

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Hale Soucie

How Dealerships Can Increase Customer Engagement With Creative

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf...

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Hale Soucie

Brand Loyalty: Challenges and Opportunities

According to reports released by Edmunds, only three car manufacturers have brand loyalty that...

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Hale Soucie

Growing Your Business in 2019 with SMART Goals

Having just celebrated the new year, I'm sure plenty of us made resolutions for 2019 that we may or...

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Hale Soucie

How To Use Turn And Earn To Increase Market Share And Revenue

Most dealers have heard of Dave Smith Motors in Kellogg Idaho. In the mid 1990's, this dealership...

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Hale Soucie

Coaching Your Sales Team

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17%...

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Hale Soucie

Does Demand For Your Brand Dictate Your Market Share?

Yes and No.

Yes, less demand for your brand means less of your brand might be sold in relationship...

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Hale Soucie

2019 Automotive Industry Trends & What They Mean For Dealers

The automotive market will continue along its 2018 pace in the coming year according to many...

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Hale Soucie

A Very Merry Christmas From Our Family To Yours

For most, the Christmas holidays are an opportunity to pause for a moment and focus on the things...

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