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THE EDIFICE BLOG

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Hale Soucie

How Many Shoppers Do You Talk to Each Week?

People buy from people. Everyone in automotive retail will agree that it is impossible to sell a...

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Hale Soucie

Are TV and Radio Still Enough for Car Dealers?

When I talk to car dealers about their digital marketing strategy, a lot of times I hear...

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Hale Soucie

Car Buyers Say Brand And Price Are NOT The Most Important Thing

Amazon, Spotify, Lyft, Purple, Dollar Shave Club. You have heard of all these companies and...

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Hale Soucie

3 Tips When Selecting A Marketing Agency For Your Dealership

So, you’ve decided you want to step up your digital marketing game and bring in some outside...

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Hale Soucie

Behavioral Targeting vs. Contextual Targeting: Which Is Better?

As a car dealer you have more than likely heard about Behavioral and Contextual Targeting when...

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Hale Soucie

Analyzing Your Google Analytics Traffic: Direct/None

Google Analytics is an invaluable source for car dealers as it provides a lot of data and...

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Hale Soucie

Convenience: A Strategy for Higher Dealership Profits

Why would anyone pay $6 for milk at a convenience store, when they could get the same gallon of...

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Hale Soucie

Facebook Remains Dominant Force for Automotive Marketing

Despite a rocky year with questions in how it handles its data and customer privacy, the Social...

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Hale Soucie

How To Be A Salesperson Instead Of An Order-Taker

A shopper comes into your dealership. They ask one of your sales people the price on a model,...

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Hale Soucie

Knowledge Is Power: Knowing Your Competition

“If you know the enemy and know yourself, you need not fear the result of a hundred battles."

...

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