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THE EDIFICE BLOG

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Hale Soucie

Selling Cars From Your Dealership's Service Lane

Last week on the blog we discussed selling from the service lane as a way to increase your...

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Hale Soucie

Quick Tips To Increase Your Service Lane Convenience

We have written in the past about how convenience trumps all to consumers. So here are two quick...

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Hale Soucie

How Dealerships Can Increase Customer Engagement With Creative

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf...

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Hale Soucie

Brand Loyalty: Challenges and Opportunities

According to reports released by Edmunds, only three car manufacturers have brand loyalty that...

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Hale Soucie

Growing Your Business in 2019 with SMART Goals

Having just celebrated the new year, I'm sure plenty of us made resolutions for 2019 that we may...

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Hale Soucie

How To Use Turn And Earn To Increase Market Share And Revenue

Most dealers have heard of Dave Smith Motors in Kellogg Idaho. In the mid 1990's, this...

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Hale Soucie

Coaching Your Sales Team

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17%...

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Hale Soucie

Does Demand For Your Brand Dictate Your Market Share?

Yes and No.

Yes, less demand for your brand means less of your brand might be sold in...

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Hale Soucie

2019 Automotive Industry Trends & What They Mean For Dealers

The automotive market will continue along its 2018 pace in the coming year according to many...

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Hale Soucie

A Very Merry Christmas From Our Family To Yours

For most, the Christmas holidays are an opportunity to pause for a moment and focus on the...

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