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THE EDIFICE BLOG

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Hale Soucie

How To Use Turn And Earn To Increase Market Share And Revenue

Most dealers have heard of Dave Smith Motors in Kellogg Idaho. In the mid 1990's, this...

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Hale Soucie

Coaching Your Sales Team

According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17%...

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Hale Soucie

Does Demand For Your Brand Dictate Your Market Share?

Yes and No.

Yes, less demand for your brand means less of your brand might be sold in...

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Hale Soucie

2019 Automotive Industry Trends & What They Mean For Dealers

The automotive market will continue along its 2018 pace in the coming year according to many...

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Hale Soucie

A Very Merry Christmas From Our Family To Yours

For most, the Christmas holidays are an opportunity to pause for a moment and focus on the...

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Hale Soucie

Should Your Service Department Service Other OEM's?

To edge out the competition and to increase revenue, more and more service departments are...

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Hale Soucie

Car Buyers Report Lowest Satisfaction With Long Purchase Process

Negotiation time and the time to complete purchase remains the number one complaint of car...

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Hale Soucie

The Benefits & Dangers of Third-Party Car Shopping Sites

Over the last several years, third-party sites like CarGurus, Cars.com, and TrueCars have become...

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Hale Soucie

How Hard Is It For Dealers To Influence Car Buyers?

According to a recent study, shoppers are spending less time in the market for a car than in...

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Hale Soucie

Black Friday and What it Means for Dealers

Black Friday. Typically regarded as the first day of the Christmas shopping season, stores offer...

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