Selling Cars From Your Dealership's Service Lane
Last week on the blog we discussed selling from the service lane as a way to increase your...
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THE EDIFICE BLOG
Quick Tips To Increase Your Service Lane Convenience
We have written in the past about how convenience trumps all to consumers. So here are two quick...
How Dealerships Can Increase Customer Engagement With Creative
There's a lot that you can do to ensure that you have the best creative, and to extend its shelf...
Brand Loyalty: Challenges and Opportunities
According to reports released by Edmunds, only three car manufacturers have brand loyalty that...
Growing Your Business in 2019 with SMART Goals
Having just celebrated the new year, I'm sure plenty of us made resolutions for 2019 that we may...
How To Use Turn And Earn To Increase Market Share And Revenue
Most dealers have heard of Dave Smith Motors in Kellogg Idaho. In the mid 1990's, this...
Coaching Your Sales Team
According to a LinkedIn study, sales teams who received 3 hours of coaching per month had a 17%...
Does Demand For Your Brand Dictate Your Market Share?
Yes and No.
Yes, less demand for your brand means less of your brand might be sold in...
2019 Automotive Industry Trends & What They Mean For Dealers
The automotive market will continue along its 2018 pace in the coming year according to many...
A Very Merry Christmas From Our Family To Yours
For most, the Christmas holidays are an opportunity to pause for a moment and focus on the...