THE EDIFICE BLOG

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Skip Soucie

Your Dealership's Black Friday Marketing Checklist

Black Friday is just around the corner. Is your dealership ready?

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PPC
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Skip Soucie

7 Brilliant Dealership PPC Strategies You Need To Run

Paid ads are a staple in any savvy dealership's marketing strategy, but are yours in need of a...

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Skip Soucie

Long Term Loans vs. Short Term Loans: Which Should You Focus On?

What do you think makes your dealership more money on financing options for your customers - low...

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Skip Soucie

Vehicle Subscription Services: What Are They & How Should You Prepare

Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a month...

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Skip Soucie

Local Search vs. Organic Search vs. Paid Search: What You Need To Know

Getting your dealership to the top of the search results in Google is vital since 96% of all users...

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Skip Soucie

5 Types Of Social Media Posts To Boost Engagement (With Examples)

Typically every car salesperson works social media into their repertoire, likely posting about a...

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Skip Soucie

What Can GeoTargeting Do For Your Dealership?

Marketing is all about "Delivering the right message to the right person at the right time", and...

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Skip Soucie

7 Tips To Fill Your Dealership's Service Lane

The service department is an unsung hero of the dealership. It's one of the most profitable areas...

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Skip Soucie

3 Clever Ways Dealers Can Protect Buyers From Car Theft

Dealerships that set themselves apart from the competition are ones that take care of customers...

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Skip Soucie

What Can Your Dealership Learn From Car Buyers?

Buyers often provide valuable insights that can help dealers sell better. Listening to and...

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