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THE EDIFICE BLOG

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Hale Soucie

Used Vehicle Sales Climb, While New Plateaus

One of the biggest trends in 2019 that is continuing to shape the automotive industry is with...

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Hale Soucie

How One Dealership Is Using Uber To Build Its Word Of Mouth Reputation

Car dealerships are constantly looking for innovative ways to put their name out in the...

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Hale Soucie

How Automated Scheduling Benefits Dealers And Customers

When a customer does business with your dealership, they expect that they are not just paying...

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Hale Soucie

How To Grow Your Service Department's Conquest Customer Base

How many people in your local market drive your brand? How many of those local same brand owners...

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Hale Soucie

Google Maps Advertising Drives More Shoppers to Dealers

Dealers are already aware of the importance of advertising on Facebook and Instagram and for a...

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Hale Soucie

Facebook Triples Automotive Prospects with New Ad Format

Facebook recently rolled out a new type of dynamic ad creative that is allowing auto dealers to...

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Hale Soucie

Retaining Customers To Grow Your Dealership

While the average age of cars on the road has risen steadily over the past decade, the average...

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Hale Soucie

Selling Cars From Your Dealership's Service Lane

Last week on the blog we discussed selling from the service lane as a way to increase your...

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Hale Soucie

Quick Tips To Increase Your Service Lane Convenience

We have written in the past about how convenience trumps all to consumers. So here are two quick...

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Hale Soucie

How Dealerships Can Increase Customer Engagement With Creative

There's a lot that you can do to ensure that you have the best creative, and to extend its shelf...

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