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THE EDIFICE BLOG

Skip Soucie

Vehicle Subscription Services: What Are They & How Should You Prepare

Everyone has Netflix because of how amazingly convenient and cheap it is. Pay a few bucks a...

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Skip Soucie

Local Search vs. Organic Search vs. Paid Search: What You Need To Know

Getting your dealership to the top of the search results in Google is vital since 96% of all...

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Skip Soucie

5 Types Of Social Media Posts To Boost Engagement (With Examples)

Typically every car salesperson works social media into their repertoire, likely posting about a...

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Skip Soucie

What Can GeoTargeting Do For Your Dealership?

Marketing is all about "Delivering the right message to the right person at the right time", and...

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Skip Soucie

7 Tips To Fill Your Dealership's Service Lane

The service department is an unsung hero of the dealership. It's one of the most profitable...

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Skip Soucie

3 Clever Ways Dealers Can Protect Buyers From Car Theft

Dealerships that set themselves apart from the competition are ones that take care of customers...

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Skip Soucie

What Can Your Dealership Learn From Car Buyers?

Buyers often provide valuable insights that can help dealers sell better. Listening to and...

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Skip Soucie

2019 Auto Trends: Key Tips To Make More Money On Used Cars

Earlier this year, we predicted used auto sales would continue to climb as they have for the...

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Hale Soucie

Consumers Demand Transparency In Pricing

It's no secret that the internet has changed how consumers research, shop for, and buy products....

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PPC
Image of Hale Soucie
Hale Soucie

How To Increase Traffic And Save Money With Search Advertising

A lot of car dealers are taking advantage of the opportunities to catch shoppers higher in the...

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