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THE EDIFICE BLOG

Skip Soucie

5 Types Of Social Media Posts To Boost Engagement (With Examples)

Typically every car salesperson works social media into their repertoire, likely posting about a...

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Skip Soucie

What Can GeoTargeting Do For Your Dealership?

Marketing is all about "Delivering the right message to the right person at the right time", and...

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Skip Soucie

7 Tips To Fill Your Dealership's Service Lane

The service department is an unsung hero of the dealership. It's one of the most profitable...

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Skip Soucie

3 Clever Ways Dealers Can Protect Buyers From Car Theft

Dealerships that set themselves apart from the competition are ones that take care of customers...

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Skip Soucie

What Can Your Dealership Learn From Car Buyers?

Buyers often provide valuable insights that can help dealers sell better. Listening to and...

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Skip Soucie

2019 Auto Trends: Key Tips To Make More Money On Used Cars

Earlier this year, we predicted used auto sales would continue to climb as they have for the...

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Hale Soucie

Consumers Demand Transparency In Pricing

It's no secret that the internet has changed how consumers research, shop for, and buy products....

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PPC
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Hale Soucie

How To Increase Traffic And Save Money With Search Advertising

A lot of car dealers are taking advantage of the opportunities to catch shoppers higher in the...

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Hale Soucie

Used Vehicle Sales Climb, While New Plateaus

One of the biggest trends in 2019 that is continuing to shape the automotive industry is with...

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Hale Soucie

How One Dealership Is Using Uber To Build Its Word Of Mouth Reputation

Car dealerships are constantly looking for innovative ways to put their name out in the...

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