Are The Right People Driving Your Digital Marketing Campaign?

Image of Hale Soucie
Hale Soucie

Edifice Automotive stands out from the competition because we have a laser focus on helping dealerships sell more cars. When you partner with us, you can be assured that we have helped dealerships increase their sales by with our Multi-Channel Marketing Solutions. Edifice harnesses the power of Big Data so that you can get more foot traffic to your dealership, an increased sense of trust from potential car buyers, and more monthly sales as a result.

You won’t get these results from a digital marketing agency who works with just any type of client. Edifice knows the business of selling cars.

When you work with Edifice, you can have peace of mind that your digital marketing campaign is being managed by marketers who have intimate knowledge of how the automotive business works.

Our staff specializes in optimizing and tailoring digital marketing campaigns for selling cars. Competing digital marketing agencies often have clients in every industry imaginable. They’ll create an ad campaign for your dealership that uses the same exact template as a beauty salon running a special on spa services. While tech-savvy digital marketers may know all about writing web code and analyzing data from marketing campaigns, they don’t specifically know the nuances of selling cars.

Car buyer behaviors and data-based solutions that play on these behaviors is our area of expertise that will get you more new car sales than you thought possible.

Car dealerships present unique challenges when crafting digital marketing campaigns. People buy cars infrequently and do more research online before going to dealerships in person. According to JD Power and Associates, the average car buyer in the market for a new vehicle will spend 14 hours doing research on different types of cars before making a trip to a dealership to purchase a car. The same study cites that 34% of new car buyers will also use a smartphone or tablet while at a dealership to learn more about features, model information, and what the competition is charging for the same car.

These behaviors are significant because it drastically affects how the structure of a digital marketing campaign should be planned. How are you going to take advantage of all these different devices that people use today? How will you keep a potential car buyer interested even if they walk away from your dealership empty-handed?

Even if you have thousands of prospects who never bought a car from you, we can help you turn what you thought were dead ends into the owners of new cars from your dealership thanks to the power of Big Data. Our digital marketing experts and data scientists can make this happen for you without taking the “one size fits all” approach your average digital marketing agency will apply to any and every client. Our CRM Revive program is specially designed for car dealerships to get more sales from pre-existing leads without having to invest resources in new lead generation. This in turn increases efficiency while saving you time and money.

We create integrated digital marketing campaigns tailored to car dealerships that work.

Our satisfied clients will attest to the vast increases in car sales they experienced after working with us. We use a skillfully blended mixture of mobile, social, and email marketing to generate quality leads then data and analytics to determine which of those leads are serious car buyers who’ve done their research and are ready to give you their money.

Employing the right digital marketing and data strategies is what will turn your campaigns from a shot in the dark to bringing in many people to your office to sign the papers for their new cars. When you work with Edifice Automotive, you can have the confidence that you are trusting your marketing efforts with an agency that has a proven track record and knows the automotive business in and out.

Leave a Comment

Blog posts

Related Articles.

Image of Hale Soucie
Hale Soucie

Attribution And Conversion: How Dealerships Should View Both

Are You Focusing Too Much On Attribution and Conversion?

The way that people buy cars today has...

Read more
Will Young

Why Your Digital Marketing Strategy Needs Effective Email Marketing

Coming up with a digital marketing strategy can be dizzying. There’s a lot of methods to choose...

Read more