3 Clever Ways Dealers Can Protect Buyers From Car Theft
Dealerships that set themselves apart from the competition are ones that take care of customers long after they sell them a car. One underutilized technique to do this is to educate and equip customers on the important topic of car theft and how to prevent it.
Obviously, it's not the dealership's responsibility to lock a driver's doors or chase down would-be-thieves. However, taking time with customers to discuss features or implement certain tactics to prevent car theft can increase customer satisfaction, build rapport, and encourage future business.
Also, in addition to improving relationships, these suggestions represent profit opportunities.
Here are 3 clever ways for dealerships to help customers prevent car theft.
1. Up-sell Safety Features
Whether the buyer knows the car they want or they've yet to decide on a model, it's important for salespeople to know how to up-sell anti-theft features.
Often times providing information on systems like LoJack orSpy Tec can show potential buyers a deeper level of customer care. This, in turn, improves their overall experience and could encourage them to use that dealership for car maintenance and future purchases.
One clever way dealerships could go the extra mile for their customers is by developing antitheft resources.
This could be anything from emails, blogs, brochures, or even a script to discuss with clients. The goal with this should be to help educate buyers on safety products and tactics in order to provide ongoing support.