Making Money or Making Excuses?
For the 40 years that I have been in the car business, dealers have complained about the...
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THE EDIFICE BLOG
What causes a dealership to overtake their competitors?
What Makes A Profitable Dealership?
NADA 2022: How Dealerships Can Anticipate and “Experience the Future”
Conversations about the future of the automotive industry have typically focused on electric...
NADA 2022: Top 3 Trends & Strategies to Watch
It’s no secret that the annual NADA Convention is one of the most important trade shows in the...
New Year, New Strategy: How to Maximize Dealership Profits In 2022
Prepare your dealership for increased inventory (and the threat of decreased profit margins) by...
Boost Your Service Profits by Promoting Your Service Department
It goes without saying that most auto dealerships focus on selling cars. But did you know that the...
Slay the Holidays with 5 Marketing Strategies for Your Service Centers
With low inventories, no used-car inventory, and more, it’s a great time to focus on your service...
How to Generate Buzz for Your Automotive Dealership on Black Friday
With Black Friday right around the corner, auto dealerships are gearing up to celebrate this...
Get Ready for the End of Third-Party Cookies: Marketing with Edifice
Although the cookie is crumbling, marketing campaigns with Edifice won’t be disrupted.